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Deconstructing A/B Test
A practical guide to building custom A/B test frameworks without overhead
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When talking about A/B test, many organizations always think of the need for “certain” commercial tools, as if those tools are the only way to implement A/B test.
In fact, in the previous article, we talked about systems thinking, and the most important aspect of any system change is a shared vision, followed by a mental model, and the specific tools are at the surface level.
Therefore, the problem with the introduction of the A/B test is the mindset, not the tools.
This article aims to deconstruct the A/B test process and make the introduction of A/B test easier and more natural, without having to rely on a huge enterprise solution.
Breaking Down the A/B Test Workflow
An A/B test experiment consists of the following four core elements.
- Setting up experiment conditions: Someone needs to design an experiment situation to verify the hypotheses, e.g. we want to test whether the new version of checkout process will increase the conversion rate.
- Implementing experiment behaviors: The application…
